Using Facebook Live

Using Facebook Live has become one of my favorite extracurricular activities. It’s a handy tool that brings your Facebook followers directly into the action of an event. The important thing to remember is that once you’re live, you’re live. In other words, think long and hard about what you want to portray when you’re using Live before you hit that button and the countdown begins!

And don’t expect movie-theater quality to your video. You use your smartphone or tablet to shoot the video, so let’s face it: it’s a single-camera production. And anything can happen.

To find Facebook Live on your Facebook site, remember that you’re not going to see it (for now) on the web. You will only see it on your mobile device. If you’re handling Facebook pages, as I do, you’ll want to go to your page and press on the “Publish” button that appears near the top of your page. When you click on “Publish,” instead of writing a post, look for the Live button right next to the Photo button. Click on that, and you’re ready to start rolling.

Keep in mind that Facebook gives you a four-second countdown before what you’re shooting goes live. It’s also important, before you press the live button, to compose a quick title or post. You can also spin around the camera, if you’d rather do a “selfie” video.

I would recommend livestreaming a brief event or yourself simply talking to the camera, just to practice. And remember: Periscope videos disappear after 24 hours, but replays of Facebook Live videos can stay on your page for as long as you want them to.

For more about Facebook Live, check out a couple of my favorite people who use the tool frequently:

Peter Shankman

Gary Vaynerchuk

To learn more about Facebook Live, check out:

How to Share a Live Video on Facebook

Tips for Using Facebook Live

Your Expert Guide for Using Facebook Live




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