Using Facebook Live

Using Facebook Live has become one of my favorite extracurricular activities. It’s a handy tool that brings your Facebook followers directly into the action of an event. The important thing to remember is that once you’re live, you’re live. In other words, think long and hard about what you want to portray when you’re using Live before you hit that button and the countdown begins!

And don’t expect movie-theater quality to your video. You use your smartphone or tablet to shoot the video, so let’s face it: it’s a single-camera production. And anything can happen.

To find Facebook Live on your Facebook site, remember that you’re not going to see it (for now) on the web. You will only see it on your mobile device. If you’re handling Facebook pages, as I do, you’ll want to go to your page and press on the “Publish” button that appears near the top of your page. When you click on “Publish,” instead of writing a post, look for the Live button right next to the Photo button. Click on that, and you’re ready to start rolling.

Keep in mind that Facebook gives you a four-second countdown before what you’re shooting goes live. It’s also important, before you press the live button, to compose a quick title or post. You can also spin around the camera, if you’d rather do a “selfie” video.

I would recommend livestreaming a brief event or yourself simply talking to the camera, just to practice. And remember: Periscope videos disappear after 24 hours, but replays of Facebook Live videos can stay on your page for as long as you want them to.

For more about Facebook Live, check out a couple of my favorite people who use the tool frequently:

Peter Shankman

Gary Vaynerchuk

To learn more about Facebook Live, check out:

How to Share a Live Video on Facebook

Tips for Using Facebook Live

Your Expert Guide for Using Facebook Live

 

 

 

Just thought some of you night enjoy reading my blog post on socialschoolpr, the blog for the National School PR Association.

NSPRA: Social School Public Relations

At Southern Westchester BOCES, we’re trying out a new product that, since its launch in September, has already received interest from other school districts in our region. It’s called Smashup, and the product places all your social media feeds onto one page where readers can easily follow you and see your posts on Facebook, Twitter, Flickr, YouTube and now even Pinterest.

In addition, at the bottom of the page, you can see a cool iris tool that permits the user to scan through your videos and choose one to watch.

The company that created the tool, AllofE Solutions of Lawrence, Kan., worked with us over the summer to design our Smashup page and combined RSS feeds from our social media sites to build the page. We worked closely with the company on the design to ensure that it would look like our website pages, even though it’s not really a…

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2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,000 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 3 times

 

In 2010, there were 24 new posts, growing the total archive of this blog to 155 posts. There were 19 pictures uploaded, taking up a total of 6mb. That’s about 2 pictures per month.

The busiest day of the year was September 20th with 48 views. The most popular post that day was Social Media Policies by Government and Non-Profits.

Where did they come from?

The top referring sites in 2010 were mariaozawa2u.blogspot.com, healthfitnesstherapy.com, facebook.com, nylady.edublogs.org, and twitter.com.

Some visitors came searching, mostly for social media policies webinar, “using facebook” +”independent schools”, “school district” “blog platform” “social media” engagement, race to nowhere documentary, and school communication google.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Social Media Policies by Government and Non-Profits August 2010

2

Invisible Girls October 2008

3

Webinar on Social Media Policies for School Districts October 2010

4

How Private Independent Schools Use Social Media August 2010

5

About Evelyn McCormack April 2008

Get Back on That Bus!

I generally hate news like this, because some public school district officials have to be pushed — kicking and screaming — into using public relations tools like Facebook, Twitter and YouTube. Nevertheless, this story just goes to show you how determined people can be in using social media to deceive, lie and generally screw with other people’s lives.
According to the National School Public Relations Association, a fake Twitter account posing as the Rogers, Ark., Public Schools announced on Monday that the schools were closed because of bad weather. Although many schools in the region were closed because of a storm, Rogers Public Schools were open.
The fake tweet was discovered early enough for Rogers Public Schools, which has 813 Twitter followers, to respond through regular communication channels. Ashley Siwiec, the district communications coordinator, reminded families that they should verify all social media posts by also checking the district’s website, rogersschools.net, which also features a warning about imposters.
Ms. Siwiec also issued this announcement: “Please note that @RogersSchools is the real Twitter account for the Rogers School District and @Rogers_Schools is an impersonator.”
In addition, the district filed a complaint with Twitter in an attempt to disable the account, and Twitter responded quickly, suspending the rogue tweeter. According to a local TV station, the fake account already displayed many tweets similar to those posted on the official account, dating back to Feb 10, 2010.
While this is a good lesson for anyone who believes that these giant social media companies won’t respond, it’s also not yet another reason to avoid diving into social media. Just remember that nothing is fail-safe in the World of the Web. Here are a few tips for anyone administering school district social media tools:
1. Always contact Twitter, Facebook and YouTube to report fake accounts, spam, and inappropriate comments.
2. Develop a social media policy, if you don’t have one.
3. Write disclaimers and guidelines for use and post them on your Twitter, Facebook and YouTube pages.
4. Link to your disclaimers and guidelines from your website home page.
5. Conduct a public presentation about how your district is using social media. Preferably, conduct the presentation at a public event, like a school board meeting, and televise it district-wide.
6. Turn off comments on both your YouTube channel and on each video you post on the channel.

2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,000 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 3 times

 

In 2010, there were 24 new posts, growing the total archive of this blog to 155 posts. There were 19 pictures uploaded, taking up a total of 6mb. That’s about 2 pictures per month.

The busiest day of the year was September 20th with 48 views. The most popular post that day was Social Media Policies by Government and Non-Profits.

Where did they come from?

The top referring sites in 2010 were mariaozawa2u.blogspot.com, healthfitnesstherapy.com, facebook.com, nylady.edublogs.org, and twitter.com.

Some visitors came searching, mostly for social media policies webinar, “using facebook” +”independent schools”, “school district” “blog platform” “social media” engagement, race to nowhere documentary, and school communication google.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Social Media Policies by Government and Non-Profits August 2010

2

Invisible Girls October 2008

3

Webinar on Social Media Policies for School Districts October 2010

4

How Private Independent Schools Use Social Media August 2010

5

About Evelyn McCormack April 2008

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