Using Facebook Live

Using Facebook Live has become one of my favorite extracurricular activities. It’s a handy tool that brings your Facebook followers directly into the action of an event. The important thing to remember is that once you’re live, you’re live. In other words, think long and hard about what you want to portray when you’re using Live before you hit that button and the countdown begins!

And don’t expect movie-theater quality to your video. You use your smartphone or tablet to shoot the video, so let’s face it: it’s a single-camera production. And anything can happen.

To find Facebook Live on your Facebook site, remember that you’re not going to see it (for now) on the web. You will only see it on your mobile device. If you’re handling Facebook pages, as I do, you’ll want to go to your page and press on the “Publish” button that appears near the top of your page. When you click on “Publish,” instead of writing a post, look for the Live button right next to the Photo button. Click on that, and you’re ready to start rolling.

Keep in mind that Facebook gives you a four-second countdown before what you’re shooting goes live. It’s also important, before you press the live button, to compose a quick title or post. You can also spin around the camera, if you’d rather do a “selfie” video.

I would recommend livestreaming a brief event or yourself simply talking to the camera, just to practice. And remember: Periscope videos disappear after 24 hours, but replays of Facebook Live videos can stay on your page for as long as you want them to.

For more about Facebook Live, check out a couple of my favorite people who use the tool frequently:

Peter Shankman

Gary Vaynerchuk

To learn more about Facebook Live, check out:

How to Share a Live Video on Facebook

Tips for Using Facebook Live

Your Expert Guide for Using Facebook Live




Just thought some of you night enjoy reading my blog post on socialschoolpr, the blog for the National School PR Association.

NSPRA: Social School Public Relations

At Southern Westchester BOCES, we’re trying out a new product that, since its launch in September, has already received interest from other school districts in our region. It’s called Smashup, and the product places all your social media feeds onto one page where readers can easily follow you and see your posts on Facebook, Twitter, Flickr, YouTube and now even Pinterest.

In addition, at the bottom of the page, you can see a cool iris tool that permits the user to scan through your videos and choose one to watch.

The company that created the tool, AllofE Solutions of Lawrence, Kan., worked with us over the summer to design our Smashup page and combined RSS feeds from our social media sites to build the page. We worked closely with the company on the design to ensure that it would look like our website pages, even though it’s not really a…

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Presenting to Non-Profits

I recently attended a breakfast meeting called the Executive Roundtable for Non-Profits in Westchester County, a small group of professionals representing such non-profits here as the American Red Cross, the Greyston Foundation, several hospitals, and several independent public relations/marketing professionals. They were a friendly group fascinated at how non-profits nationwide are using social media with great success. There were lots of good questions, and I was especially impressed with how the local chapter of the Red Cross is reaching out via social media.

As I’ve mentioned here before, there’s a huge learning curve when it comes to using social media, and that continues. But I’ve seen the interest and experience literally explode in the last two years. And this group was no exception. While most in the room had personal Facebook pages, at least one person did not. Had I met with the same group three years ago, it would have been a completely different picture. At any rate, here’s my presentation from the breakfast meeting.

Non Profits and Social Media

Top Dog — For a Day, At Least

Just imagine my shock this morning, when I received a few emails congratulating me for being a Featured Blogger on today. Hooray! A little attention is good for the ego. Bloggers is a website that lists hundreds, perhaps thousands, of blogs. It’s a community of bloggers who keep in touch with one another, vote for each other’s websites, and learn tips and tricks of the blogging trade from one another. I’m far from being one of the site’s most popular bloggers, and I certainly don’t blog for money, so it’s encouraging to be recognized for my efforts — even if it only lasts 24 hours. Thanks to Bloggers for making my day!

2010 in review

The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,000 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 3 times


In 2010, there were 24 new posts, growing the total archive of this blog to 155 posts. There were 19 pictures uploaded, taking up a total of 6mb. That’s about 2 pictures per month.

The busiest day of the year was September 20th with 48 views. The most popular post that day was Social Media Policies by Government and Non-Profits.

Where did they come from?

The top referring sites in 2010 were,,,, and

Some visitors came searching, mostly for social media policies webinar, “using facebook” +”independent schools”, “school district” “blog platform” “social media” engagement, race to nowhere documentary, and school communication google.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Social Media Policies by Government and Non-Profits August 2010


Invisible Girls October 2008


Webinar on Social Media Policies for School Districts October 2010


How Private Independent Schools Use Social Media August 2010


About Evelyn McCormack April 2008

How to Use RSS Feeds: Be Entitled

Image via Wikipedia

Here’s a very old article I wrote for eHow on using RSS (Real Simple Syndication) feeds to monitor the news, your favorite websites and blogs, and to just be entitled enough to expect to be “fed” your daily dose of information and news. Like me.

I still get asked the question (what’s RSS) often enough that I think it’s worth repeating the explanation.

How to Use RSS Feeds |


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